Game Placebo

Homeopathy, for those who don't know, is a form of alternative "medicine".  It involves diluting an active medicinal ingredient into a solution so many times that there ends up being a mathematically near-zero chance of the solution containing even a single molecule of the active ingredient. Yet the United States spent 3.1 billion on homeopathic products in 2007, which can seem pretty strange to someone who understands what it really is. Now, clearly homeopathy doesn't "work" in the sense of having actual medicinal effects.  Homeopaths have tried to claim that it does by conjuring all sorts of bizarre theories, one of the most common being that "water has a memory" - it can "remember" the molecules that used to be in it, and somehow that memory has an effect. Whatever - pretty obviously nonsense but that's not what concerns me here. [caption id="attachment_412" align="aligncenter" width="300"] Delicious. It's impossible for anyone to tell the difference between pure sugar pills and homeopathic drugs. That's because they are the exact same thing.[/caption] What does interest me is the fact that homeopathy does work in the sense that people think it works. The placebo effect is very powerful (for some kinds of ailments, anyway), and having a "school of medicine" with practitioners all telling you that this sugar pill will stop your headache may alleviate the pain, since pain is understood to be a highly subjective sense that can be affected by the state of mind of a person.  The simple concept that "you're being taken care of now, everything will be OK" may bring comfort to that person.  Here's a really great Derren Brown video showing the great power of placebo. (more…)

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